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Ter uma página no Facebook, “fazer gracinha” no Twitter ou alimentar um blog. Essas são ações comuns a algumas empresas, que, muitas vezes, as fazem sem um objetivo traçado. Só porque o concorrente...
View Article4 coisas que o marketing de conteúdo faz por você
Ter uma página no Facebook, “fazer gracinha” no Twitter ou alimentar um blog. Essas são ações comuns a algumas empresas, que, muitas vezes, as fazem sem um objetivo traçado. Só porque o concorrente...
View ArticleAfinal, o que é marketing de conteúdo?
Quando entra o intervalo comercial da novela das nove, ou então, do filme de sábado à noite, o que você faz? Provavelmente, vai fazer a pipoca, troca de canal, ou vai ao banheiro. Não é mesmo? Segundo...
View ArticleEntre e fique à vontade! A casa é sua
– Naluvara??? Mas o que diabos é Naluvara? Essa foi minha reação quando meu sócio, Vinicius Cherobino, veio com essa sugestão de nome para a nossa agência de comunicação, que acabava de nascer....
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